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If you want to feature Frontline19 in your publication or on your website, please contact our Chief Operating Officer and Press Liaison, Samantha Wathen by emailing press@frontline19.com.

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2025 articles

The NHS Cannot Care for Others if it Cannot Care for its Own: Flickread 26/06/25

Samantha Wathen explores how the abolition of NHS England risks leaving frontline staff without vital mental health support.

Claire Goodwin-Fee speaks to Dom Joly on LBC about the abolition of NHS England: YouTube 25/03/25

Our founder and CEO Claire Goodwin-Fee appeared on LBC Radio to speak about the demise of NHS England.

This should send shockwaves through the NHS, government, and society: Morning Star 14/03/25

RCN warns nurses are leaving the NHS due to shocking levels of racist abuse and understaffing.

The wellbeing of NHS staff must be a priority: Flickread 01/02/25

The wellbeing of NHS staff must be a priority – cutting their support would impact the whole NHS.

The alarming rate of suicide among healthcare workers: Patient Safety Learning 11/02/25

The alarming rate of suicide among healthcare workers should be a wake-up call in the urgent need to support them.

How to cope with the incredibly difficult news cycle: Cosmopolitan 21/01/25

If you’ve found yourself feeling emotionally drained by the news, you’re not alone.

The need to support NHS workers: Bradford Community Radio, 14/01/25

Chief Operating and Communications Officer spoke to Bradford Radio about the need to support NHS workers during the winter crisis.

Exhausted ambulance service workers: Guardian, 12/01/25

It feels like a war zone – Exhausted ambulance service workers in England tell their stories.

NHS staff reaching mental health ‘breaking point’: Morning Star, 09/01/25

NHS staff reaching mental health ‘breaking point’.

Lessons from Covid have Not been Learned: Morning Star, 08/01/25

Lessons from Covid have not been learned as flu cases see 50-hour waits and critical incidents spread across NHS.

NHS Suicide Fears: Daily Mirror, 03/01/25

NHS Staff suicide fears after Christmas and New Year take ‘serious toll’.

Christmas is a Punishing Time: Big Issue, 24/12/24

Christmas is a punishing time if you work in the NHS. It’s pushing staff to the edge.

Understaffing a Real Threat to Patient Safety: Daily Mirror, 01/11/24

NHS Crisis exposed as understaffing branded ‘real threat to patient safety’ report finds.

NHS Turnover Costs: Morning Star, 21/11/24

NHS turnover costs thousands of lives, study finds as government plans bullying NHS reforms.

Sicker Than The Patients: Campaign, 16/10/24

Raising awareness of the devastating reality that NHS workers are often sicker than the patients

Change Maker: Lessons On Navigating Mental Health & Building Resilience: Change maker Podcast, 11/09/24

I first met Claire at a Do Lectures event earlier this year. She’s got amazing energy and an even more amazing story of purpose and passion, so I had to get her on the podcast to share it with you.

World Suicide Prevention Day: Skwawkbox, 10/0924

World Suicide Prevention Day: Frontline19 celebrates million workers psychological support milestone.

Mental Ill Health Epidemic: Public Sector Focus, 26/06/24

NHS Staff are suffering an epidemic of mental ill health: Government cannot ignore this situation any longer.

Cannes Contenders: The UK – Shots – 11/06/2024

Josie Juneau, Head of Advertising at RSA Films, picks her best of the UK bunch, which includes triumphant friendships, teenage truths and Covid trauma.

Frontline19 claims latest TV creativity award – Campaign Live – 28/05/2024

A CCTV-style depiction of NHS workers in distress has won Frontline19 – the nationwide service delivering supervision, debriefing and emotional support to healthcare workers in times of crisis – and its agency adam&eveDDB the latest Thinkboxes award for TV creativity.

Channel 4 teams up with Frontline19 in ‘Life on the Frontline’ continuity takeover to spotlight powerful NHS workers’ mental health campaign – Channel 4 – 17/04/2024

Starting this evening (Wednesday) to Friday on More4, Channel 4 has invited NHS frontline staff to read the continuity announcements around well-known blue light programming including ‘24hours in A&E’ and ‘999 on the Frontline’.

Frontline19’s Channel 4 Continuity Takeover Spotlights NHS Workers’ Mental Health Campaign – LBB Online – 17/04/2024

In collaboration with adam&eveDDB, moving voiceovers share lived experience of mental health struggles.

Claire Goodwin-Fee on BCB Radio – YouTube – 17/04/2024

Frontline19 founder and CEO, Psychotherapist, Claire Goodwin-Fee speaks to Bradford Radio (BCB) about their latest campaign and advert, ‘Sicker than the Patients’.

Campaign launched to raise mental health support for NHS staff after vital service axed – Morning Star – 15/04/2024

A NEW campaign has been set up to raise support for health workers suffering poor mental health after the NHS threatened to axe crucial services.

Claire Goodwin-Fee speaks to Matthew Wright about the government’s decision to withdraw the Practitioner Health Programme from hospital staff [now reinstated] – LBC – 13/04/2024

Our founder and CEO, Psychotherapist, Claire Goodwin-Fee speaks to presenter Matthew Wright on LBC about the decision (now reversed) to remove the Practitioner Health Programme for hospital workers.

Campaigns round up – PR week – 13/04/2024

PRWeek rounds up campaign launches from the last seven days.

New campaign shows the NHS’ own mental health crisis – Creative Review – 11/04/2024

Created by adam&eveDDB, Frontline’s stirring film and OOH campaign reveals the strain placed on NHS workers.

Shocking new ad reveals 25% of NHS staff have considered suicide – Marketing Beat – 10/04/2024

Healthcare worker charity Frontline19 is shining a spotlight on the urgent mental health crisis gripping UK health professionals, illustrating the stark daily reality faced by NHS staff.

This Powerful Film Highlights How NHS Workers Are Sicker than Patients – LBB Online – 09/04/2024

Charity Frontline19 film from adam&eveDBB sheds light on the mental health crisis gripping the NHS.

Strikes, tears and burnout: the reality of working in the NHS today – Metro – 14/01/2023

In her role as a psychotherapist, Claire Goodwin-Fee is used to helping people navigate trauma and deal with emotional issues, yet her recent work with NHS staff has left her in utter despair.

D&AD: Adam & Eve/DDB wins rare Black Pencil for Frontline19 work – CampaignLive – 26/05/2022

Hopeline19: The wake-up call that put Frontline19 on the map – CampaignLive – 21/03/2022

With psychological support charity Frontline19 now listed as one of the support services for the UK Covid-19 inquiry and its unique phone line receiving 6,000 calls a day, the minds behind the Hopeline19 campaign reflect on its success.

January’s stand out ad of the month shortlist – Newsworks – 03/02/2022

On the back of our popular ‘stand out ads’ galleries, we’re compiling our favourites to crown the very best campaign of the month as voted for by you. In January’s stand out ad galleries we saw new resolutions, old favourites and plenty of inspiring creative – here are some of our favourites.

‘We’ll never forget what you’ve done’: NHS staff call Hopeline to hear messages of support from the public – iNews – 07/01/2022

More than 360 messages have been left by members of the public for NHS workers in the past week alone.

Midlands’ unsung heroes celebrated at star-studded Birmingham awards show – IamBham – 09/11/2021

Unsung heroes from the community and business sectors have been honoured at a special awards ceremony in Birmingham which aims to recognise people who “go that extra mile” and inspire others to do the same.

How to cope with the incredibly difficult news cycle – Cosmopolitan – 30/09/2021

Here’s how to manage your mental health when the world (and news) feels tough.

Balance is fulfilling: How to look after your mental health at uni – Guardian – 13/09/2021

From making time for self-care to silencing your inner critic, the experts share their top tips for looking after your mental health at university.

New campaign from charity Frontline19 highlights PTSD in frontline workers – Creative Review – 10/09/2021

An emotive film and print campaign aims to emphasise the long term effects that the pandemic has had on key workers, and how the public can show their support.

Resource: Hopeline19 phone service and PTSD-focused campaign – Nursing Times – 10/09/2021

Nursing Times has collected information on a series of free virtual courses and resources that are relevant to the Covid-19: Are You OK? campaign and being offered by a variety of organisations, unions and charities.

This Emotional Ad Calls on Public to Send Hope to Frontline Workers With PTSD – Adweek – 09/09/2021

While it might seem to some as if the worst of the Covid-19 pandemic is over, another crisis is looming: the mental health pandemic for frontline workers.

Burnout in the NHS: Working during the pandemic was one of the hardest things of my career – National World – 09/06/2021

One doctor said working through the pandemic has been ‘one of the hardest things in my career’.

A 72-year-old biker grandma is raising money to fund counselling for frontline staff who have worked during the pandemic – Metro – 03/06/2021

A Harley-Davidson-riding gran is hosting a biking extravaganza later this month to fund counselling for frontline staff who have worked during the pandemic.

Ride of respect organised for frontline workers to raise £250,000 – Kent Online – 01/06/2021

A 73-year-old biker from Gravesend wants to support NHS workers dealing with a challenge ‘worse than a war zone.’

Meet the covid heroes who made a difference during a year of lockdown and chaos – iNews – 18/03/2021

We spoke to a vaccine researcher, a therapist helping frontline workers, a lecturer making PPE and a food distributing volunteer.

Meet the people treating NHS workers for trauma – Guardian – 23/01/2021

As the Covid pandemic reaches its peak, nearly half of intensive care staff are suffering from trauma. Who is caring for the carers?

Covid 19: One medic saw 8 people die in a single shift – BBC – 15/01/2021

Coronavirus has changed many people’s working lives for the worse. Many of us have been isolated from our colleagues; others have been made redundant by employers citing the costs of the pandemic.

After an unrelenting year, stressed out NHS staff deserve more than a clap – Guardian – 11/01/2021

Morale is low and hospitals are at breaking point. The pandemic is taking its toll on the mental health of those who care for us.

Coronavirus: 1,000 volunteer therapists sign up to provide free support to NHS workers – Independent – 02/07/2020

More than 1,000 volunteer therapists have signed up to provide free mental health support to NHS workers during the coronavirus pandemic.

Kindness v coronavirus: how altruistic acts are helping people cope – Positive News – 04/06/2020

In the face of the challenges of the Covid-19 pandemic, many people have taken opportunities to help others and found it rewarding for themselves, too. We discover why, for them, it’s a good time to get kind.

Do YOU secretly want lockdown to continue? Psychotherapist reveals why the easing of restrictions is making people feel ‘anxious and overwhelmed’ (and it could take YEARS to adjust) – Daily Mail – 29/05/2020

Do YOU secretly want lockdown to continue? Psychotherapist reveals why the easing of restrictions is making people feel ‘anxious and overwhelmed’ (and it could take YEARS to adjust).

The toll of coronavirus on NHS staff isn’t just physical, it’s psychological, too – Guardian – 27/04/2020

It’s vital that, alongside PPE, we make sure frontline workers have the long-term support they need to stay mentally well.